Advertising
I have been fortunate to work with some of the world’s largest advertisers, ranging from Google to Cadillac to L'Oréal Paris— and almost every category in-between. From identifying the best talent or music from a creative standpoint, through to the extensive negotiation of contracts/deal points, and finally through to logistics & execution, I have lent my creative vision & strategic expertise to 50+ advertising campaigns over the past 15 years. I am continuously inspired to create meaningful, organic & impactful partnerships.
Select Highlights:
Lancôme (with Christy Turlington)
Matrix (with KATSEYE)
Prudential (with "Weird Al" Yankovic)
Clearly Canadian (with Shania Twain)
L’Oréal Paris (with Gillian Anderson)
Redken (with Sabrina Carpenter)
Ralph Lauren Fragrances (with Lando Norris)
Nespresso (with George Clooney, Eva Longoria, Camille Cottin + Kim Go-eun)